The pervasiveness of the clean beauty movement and the increasing emphasise of health is driving the demand for silicone-free hair care products in South Korea, with one supplier believing it to be among the most crucial trends in K-beauty.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we feature stories on beauty’s role in travel retail, demand for silicone-free hair conditioners, beauty live commerce in SEA, and more.
Demand is rising across Asia Pacific for health-focused products including silicone-free hair shampoo, but BASF believes their vast potential in silicone-free conditioners too.
![The clean beauty movement and the increasing emphasise of health is driving the demand for silicone-free hair care products in South Korea. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/silicone-free-hair-care-one-of-the-most-important-trends-in-korea/15687975-1-eng-GB/Silicone-free-hair-care-One-of-the-most-important-trends-in-Korea.jpg)
![The recent trend developments in the APAC beauty and personal care market. [Ukyo Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights11/15490133-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![While silicone-free shampoos are becoming a dime a dozen, there is a lack of silicone-free hair conditioners in the market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/24/asia-demand-on-the-rise-for-silicone-free-hair-conditioners-basf/15429337-1-eng-GB/Asia-demand-on-the-rise-for-silicone-free-hair-conditioners-BASF.jpg)
![CosmeticsDesign’s editors on ingredients innovation at in-cosmetics Global 2024. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/29/top-3-ingredients-innovations-at-in-cosmetics-global-2024/17376021-1-eng-GB/Top-3-ingredients-innovations-at-in-cosmetics-Global-2024.jpg)
![Esmi Skin Minerals has launched with Sephora in SEA. [Esmi Skin Minerals]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/esmi-skin-minerals-aims-to-tap-into-skin-barrier-strengthening-needs-in-sea/17362569-1-eng-GB/Esmi-Skin-Minerals-aims-to-tap-into-skin-barrier-strengthening-needs-in-SEA.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market22/17370102-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![YSL's LoveShine launch has sparked a demand surge in Japan. [YSL]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/24/ysl-loveshine-launch-propels-lip-gloss-sales-to-record-highs-in-japan-since-2020/17372064-1-eng-GB/YSL-LoveShine-launch-propels-lip-gloss-sales-to-record-highs-in-Japan-since-2020.jpg)
